OK, time for some tough lovin’.

Far too many people on my list (and I am manually unsubscribing some of them, because they simply are stuck in goo-roo fanboy mode and refuse to budge) are telling me they want to subscribe to the “Email Players” newsletter to get next month’s issue about my business model but are on a tight budget, don’t know if they can afford it or think it’s going to change their lives forever if they JUST have that one issue, etc.

Now, there is no sin in being on a tight budget.

Nor is it a crime to be broke.

We’ve all been there.

(Some of us back and forth multiple times…)

And I’m here to say:

If you think getting this ONE issue is going to solve any of your business woes, you’re wrong.

You’re wasting your money.

And, you should NOT subscribe.

Not this month.

And, in some cases, not ever.

Why?

Because this one issue alone and out of context won’t do you any good by itself. Frankly, even if you learn my business model, it won’t do you jack without the compounding information and investment (mental, emotional and physical implementation) of future issues over time… as well as without the monthly inspiration that’s built in, or actually implementing what you learn each month to recoup your investment (multiple times over).

There’s a clear psychological component to this.

And too many people have the wrong mindset.

I see it ALL the time.

I hear about it from other people I know who have similar products, too. We sometimes exchange the customer info of quitters and do-nothings so we can block them from buying and wasting our time.

These kinds of people are not thinkers.

They are running on pure emotion.

(Probably fear and/or greed, in this case.)

And, they are forever chasing BSO’s.

These are the types of people who think they’ll go from fat to thin after ONE month of working out. Or permanently lower their cholesterol after taking fish oil for ONE month. Or suddenly getting rich after reading ONE book, etc.

Well, it just don’t work that way.

Not with exercise or health.

And, certainly not with getting great at email marketing.

It takes intelligence.

It takes investment (money and time and energy).

And, it takes persistence.

At least, if you want to learn from me.

I’m constantly learning and tweaking and then sharing what I’m doing with email in my own businesses. And the subscribers who are killing it have (not surprisingly) been with me for months and even a couple years (we’re coming to the newsletter’s 2 year anniversary soon) applying the info each month. They don’t let themselves get stale or in a rut, they take each month and let that info compound on what they know for even bigger profits.

By the way…

The above won’t mean anything to most people.

Because most people are short term thinkers. But the people I want to subscribe (those I target) know exactly what I mean.

Anyway, so let me be perfectly blunt.

Even dickish about this.

If you think you can get one or two issues and you’ll be Mr. email badass…

Don’t subscribe.

I don’t want your money.

Frankly, I’d rather you spend it on something else.

In fact, here’s my prediction:

A couple dozen people have subscribed to “Email Players” in the past 7 days. That’s a lot of people in that short of a time frame for a product like this for my particular list. And the reason why is because I’ve been talking about a lifestyle many would like to have.

(Who wouldn’t?)

But, here’s what I predict…

Half of these new subscribers will quit within 30 days.

Their rationalization hamsters will run and run and run… round and round that wheel… to justify quitting, and blaming everything but their own lack of vision or motivation or initiative to do what’s necessary.

I’ve been at this long enough to know the signs.

People get irrational with this stuff.

It’s why I’ve been toning things down in these emails.

It’s also why I’ve decided to cancel certain new subscribers.

(Of people I already know are not a good fit.)

So anyway, here’s the bottom line:

If that’s you — the wide eyed goo-roo fanboy or quitter or person who thinks getting this ONE issue is going to save you… then hear ye this:

Don’t subscribe.

You’re not ready.

You may be someday.

And when that day comes, subscribe then.

But don’t subscribe just to get one issue.

Not only does that make you kind of a chump who doesn’t have the sac to commit to your own long term success (much easier to jump from one BSO to another)… but you’ll be wasting your cash.

I know… I know… $97/mo is a big investment, right?

It comes out to $3.23 per day.

Most people piss that away on sugar coffees each day while complaining they can’t afford things.

So the money is not the issue.

Lack of priorities and commitment to their own business is.

Don’t get me wrong.

These aren’t “bad” people.

But they are terrible prospects for “Email Players”.

And, thus, are wasting their money on it.

So bottom line?

If you are of the mindset where you think you can buy a book or a newsletter issue or any ONE thing today and be rich by Thursday, you ain’t ready for “Email Players”.

And you ain’t ready for the April issue, either.

(Which is the REAL irony of all this.)

So if that’s you don’t subscribe.

Just don’t.

And yes, that’s free advice…

Ben Settle