I’ve been noticing a disturbing trend lately — even amongst some of my “Email Players” subscribers.
(Who should know better).
And that trend is…
Not selling in every email.
Why is this disturbing?
Because, for one thing, in most (not all — there are exceptions to this, but generally speaking…) cases if you don’t plug a product or service in your emails (or something that will directly and clearly lead to the sale of one of your products or services), you just completely wasted your time writing the email.
And secondly:
There are people who think they are being “nice guys” by not selling.
They’re not.
They’re being complete and utter douche bags.
Listen, I’ve said it before, I’ll say it again:
(And I’ll KEEP saying this forever…)
If you have something to sell that can benefit peoples’ lives, then it’s your moral and ethical duty to let them at least know about its existence in every email.
Frankly, it’s selfish NOT to let them know.
After all…
People are going to spend money on something if they have a problem they want to fix… so isn’t it better they buy your righteous product or service rather than your inferior competition’s?
How does it help either of you to keep your product a secret?
Moral of the story?
Sell your list something.
Every day.
And, do it without apology or regret.
Only then a douche bag won’t you be…
For the “how to’s” of writing emails, check out the “Email Players” newsletter. Each month I take you by the hand and whisper in your ear all kinds ways (I am always learning and experimenting with in my own businesses) to write emails people enjoy reading and buying from.
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Ben Settle
