It may be coincidence.
But, when I first launched “Email Players” back in 2011 I didn’t see anyone pricing their continuity at $97/month. Probably someone did here or there. But, since then it seems everyone and their mother is using that price.
And you know what?
It’s probably not a good idea for a multitude of reasons.
Especially for *my* own product.
Here’s what I mean:
I hereby admit I made a mistake pricing “Email Players” at that, and would change it (and will, eventually) today if I wasn’t so lazy (it involves re-editing multiple pages on my site, re-recording audio for my podcast intro, and a bunch of other things).
Why?
Many reasons.
For one, when everyone prices things the same it’s basically marketing incest. This is one reason not to be a copycat and swiper. When you “swipe and deploy lol!” you are essentially looking like a poser. Sac up and be an individual if you are in swiping mode just because so-and-so guru told you to.
Secondly, you are not positioning yourself uniquely at all.
You are looking like everyone else charging $97/month.
$97/month has become almost trendy now.
And finally, there’s another reason not to do $97/month.
A reason that is hurting my own positioning (which is why I’ll be changing it for my own product), product brand, and overall feeling of “Value” about my business. A reason that, alone, is why nobody in this industry especially should be selling anything for $97/month. And, yes, it’s a reason I explain in more detail, as well as what kind of prices are much *better*, in the upcoming May “Email Players” newsletter.
This info can help anyone who sells continuity or wants to.
(Regardless of what price you sell.)
Details in the May issue which I’m sending to the printer shortly.
Here’s where to subscribe:
Ben Settle
