Everyone’s so paranoid about selling.
“Oh I don’t want to come off as just a ‘sales man'”
And yet hordes of frustrated Internet marketers spend their days giving away all kinds of great free information to their lists only to discover either nobody buys, or (worse!) people are taking their free information but then buying from their competition.
So much for “moving the free line”, eh?
Why does this happen?
Lots of reasons!
The biggest being nobody values “free.”
Sure, getting free stuff is nice and all.
But when you want brain surgery, are you gonna opt for Dr. Snaggletooth at the free hippie clinic… or find the BEST and (dare I say it?) most expensive surgeon you can find?
More:
There’s a moral reason to start selling.
A reason nobody ever thinks about:
People are going to buy eventually.
That’s what people do.
They spend money.
Most people piss their money away into a black hole and cannot tell you where that money went.
But spend their money they will.
And the only question is this:
Will they spend it on YOUR product?
Or your competitor’s?
If you KNOW your product is high quality… and if KNOW it’ll really help someone suffering from whatever problem it is your product solves… isn’t it your MORAL & ETHICAL duty to make sure they get their hot little hands on your product?
OK, ’nuff said.
So quit with this moving the free line bid’niz.
Sac up and learn to sell.
Your bank account will thank you.
(Your customers will, too!)
And speaking of which…
The March “Email Players” issue shows you how to write emails that look and FEEL like free information, but are really selling.
This is the essence of great email.
And hardly anyone does it right.
But you will.
Well, that is, if you subscribe in time.
It goes to the printer Thursday.
Here’s where to join:
Ben Settle
