On any given day I get dozens of emails from indiscriminate people.
Some just want to give me props. Some want to complain about something (or someone). Some want to challenge elBenbo on something. Others want to give feedback on something or just give their thoughts on a particular email I sent. Maybe they are an “Email Players” subscriber taking advantage of the perk they get to ask me questions. Or, maybe they just want to mindlessly chit-chat about something.
There are many other reasons, too.
Sometimes I reply back.
But, many times I simply ignore and delete them.
And here are a few reasons why:
- Overuse of “LOL”
- Too long & rambling, doesn’t get to the point
- Mindless trolling
- Asking questions clearly spelled out on one of my sites (“how do I get your podcast transcripts”, “Do you offer “Email Players” in pdf?”, yada yada yada)
- Looks like spam at a glance
- Just wanting to chat, etc (I don’t do small talk — you can even ask my friends and ex-copywriting apprentice, many-a-times they accuse poor elBenbo of ignoring them when, in reality, I just don’t do small talk over email)
- Asking for free advice (that is something “Email Players” subscribers pay for)
- You ended up in my junk mail folder and I didn’t see it
And the list goes on.
Now before you shriek:
“Ben, who cares???”
Maybe you should care, my little fledgling.
Why?
Because, if you are selling via email, and doing some of the above, then probably your list is ignoring you, too. And, if they’re ignoring you, that means they aren’t reading you. And if they aren’t reading you that means they aren’t buying from you. And if they aren’t buying from you that means you can’t buy baby nice things…
All right, enough of this clacking.
To learn my not-so-mysterious email ways go here:
Ben Settle
