A couple true stories for the swipers & reverse engineers:
Story #1:
Last year Email Players subscriber Ken McCarthy — long time friend of the great Dan Kennedy — asked some of us about FAX options. Reason why is, Dan forces even his friends to communicate with him via FAX.
Email Players subscriber Troy Broussard reported the same.
Literally bought a FAX machine to communicate with the Professor of Harsh Reality.
I also hear-tell Dan Kennedy has no email, no smart phone, not sure he even uses the internet.
An assistant buys his books on Amazon.
Guy charges upwards of $19k just to fly (at your expense) to his house in bung-hole-of-the-universe Ohio just to consult with him for a day and sell you on the honor and privilege of paying him six figures in fees to write your copy.
So that’s story #1.
Here’s story #2:
Many years ago, the late Gary Halbert used to hold seminars.
And during his seminars — $7k a pop to attend, much more than that in today’s dollars — he wore a cap with big, bold letters that said:
“CLIENTS SUCK!”
Of course, that just emboldened clients.
Sneaking up and on breaks to sell him on taking their money.
Bonus Story #3:
The late, great David Ogilvy used to wear a cape at meetings.
Literally showed up to high pressure negotiations looking like Dracula. And he did this when he was new, nobody had any clue who he was. Just this goofy-looking guy showing up in a cape, selling businesses on hiring his agency to do their advertising.
Point of all these stories?
Some people just have attributes rest of us mortals don’t.
And if you don’t possess their attributes then copying them is a recipe for disaster.
I will say this, though:
Email can be the great equalizer if used correctly.
Build list, mail it daily, bond with, demonstrate your wiles consistently, show you are not just same old-same old, and over time you’ll probably also develop your own kind of eccentricity some will be attracted to, while others are repulsed by, but that you get away with doing, even if others can’t.
With the attracted you’ll get away with a lot more.
And to such an extent you may find it hard to believe when it happens.
As far as the how-tos of email?
See:
Ben Settle
