Well, that was interesting.
My little expose of why moving the free line is not the sales panacea certain goo-roos would have you think it is poked a few soft spots. And I totally get it, too. When you’ve spent a ton of money learning that moving the free line is the best way to sell online and then someone comes along and says it’s not, cognitive dissonance sets in and you now have to mentally justify the large purchase and why its teachings are true.
(Probably the only useful thing I learned in college.)
Anyhoo… I got to thinking about this.
The following is not a “scientific” example.
But it does illustrate why selling is FAR more profitable than being a give-away artist.
Recently I did a couple JV’s.
Both were selling my products to others’ lists.
JV #1 has a bigger list than JV #2.
And, JV #2 was selling a product that is more than twice as expensive (almost $1000) as the product JV #1 was selling.
Both have similar relationships with their lists.
And both are awesome copywriters.
So what happened?
JV #1 sold the product via my (not-so-brilliant) idea where I’d write a bunch of content for his list (moving the free line, in a sense).
And JV #2… did zero teaching at all.
Just selling (via the lowly email).
The result?
JV #1 got only 1 sale.
And JV #2?
A whopping 7 sales!
Again, even though JV #2 has a tiny list and was selling a near-$1,000 priced product.
Now, there are many factors at play.
So I cannot say it’s ALL free line vs selling.
But it did not surprise me one bit.
(And I owe JV #1 an apology!)
Anyway, that’s that.
If you want the next Crypto Marketing Newsletter issue before it mails out, subscribe today, by Monday it’ll be too late:
Ben Settle
