I’ve said it before, I’ll say it again:
We’re in the “age of the skeptic.”
It doesn’t matter how great your advertising is, how polished your websites look or how “killer” your product/offer is. In fact, even if you’re honest as the day is long, they see your great offer and they’re like the guy in the old adage who smells flowers and immediately starts looking around for the coffin!
They just don’t trust you.
Sorry, boss, that’s just how it is.
And who can blame them?
In the past few years your customer has been conned, lied to or in some way hurt by everyone she’s trusted — bankers, mortgage brokers, investment advisors, teachers, politicians and, yes, goo-roos selling them with “killer” advertising.
More:
Your customers no longer have access to “easy money.”
Which means they’re FAR more protective of the money the DO have, and aren’t just going to buy because you have a cool headline and a “killer” offer.
What else do you want me to say?
It’s bleak out there.
But it’s also a HUGE opportunity if you know how to sell to the skeptic.
The hyper buyers (who buy anything) are a very small part of most markets compared to the skeptics (which can be as many as 2-5 times bigger).
And guess what?
Tomorrow’s “Ben Settle Show” reveals how to sell to them.
How to make outrageous (but true) claims without sounding like a con artist.
And, how to leave your hypey competitors in the dust.
So keep an eye out for the link tomorrow.
In the meantime, download past shows here:
Ben Settle
