Few months ago a reader asked:
“I noticed that you still use sales letters instead of videos. Have you tried using videos but the sales letters are still more profitable?”
I hate video.
Think it’s way overrated.
And, should be abolished.
In fact, when I rule the world my FIRST edict will be to turn the Internet back to all plain text — no audios, no animation and no friggin’ videos.
But, to answer your question:
Yes, I have used it (not for BenSettle.com products).
And my results have always been the same:
No difference in sales.
And the reason why is (1) I never tested it on purely “cold” traffic, in which case there probably would have been a big difference in response (not necessarily with video winning — text hands video a beat down way more often than the online video evangelists will ever admit) and (2) my emails did most of the selling.
Yes, my little droogie, it’s true.
Emails made the tests irrelevant.
That’s not to say sales letters aren’t important.
Especially to cold traffic.
So I still put my best effort into them.
But, when you do email the right way, you could very well find your split tests to your lists yielding little or no real winners.
At least, that was always my case.
Your results may vary, of course.
So, here’s my advice:
Do whichever format you want.
Then write an email each day designed to get people to go to your ad, when they will be far more receptive to your message.
That’s where “Email Players” comes in.
With my system you can write emails fast.
In a fun and interesting way.
And, bring in more sales.
Subscription info at:
Ben Settle
