I see this mistake over and over and over…
Even from supposedly “seasoned” marketers who claim to be making millions of smackeroos (and they gots the fake photoshopped bank statement images to prove it!).
And yet, it’s guaranteed to destroy your sales.
What mistake doth I speak of?
Doing “one shot” emails.
(i.e. only mailing an offer once, then moving on…)
Lemme ‘splain why:
Last July I wrote some emails to sell Ryan Levesque’s Survey Funnel product as an affiliate. I don’t do a lot of JV’s — but Ryan’s info is top notch, I’ve seen it myself and I know first hand how effective his info is.
So I happily mailed for it.
But, it wasn’t a one shot email.
It was an entire WEEK of emails.
Each of which built on the momentum of the others.
The result?
According to Ryan:
“Prior to Ben promoting the highest conversion rate (sales vs. webinar registrants) was 21.6%. Ben blew that number out of the freakin’ water with a 28.6% conversion rate (32% better) – and 50% of those sales came on the LAST DAY when Ben sent not one… not two… but THREE emails to his list. (Heresy!) So in other words – all that stuff Ben teaches about mailing OFTEN…. mailing MORE than you might think is prudent… and using a TONE that might make you feel uncomfortable? It works. I’ve seen the numbers first hand. Ben generated over $20,685 in affiliate sales for me using what he teaches – and he did those numbers in a single weekend! The man knows what he’s talking about – and more importantly, he practices what he preaches.”
Not too shabby if I do say so myself.
Especially considering I don’t teach sales funnel info.
(Like some of his other guru affiliates do.)
BUT… realize this:
If I’d only pumped out ONE email (like many chumps doing affiliate marketing) and stopped, my response would have been FAR less.
What’s the moral of the story?
Mail hard.
Mail often.
And, go for the gold, baby cakes.
Also, make sure you get your bootay on the “Email Players” subscriber list lickety split. The next issue goes to the printer Tuesday, and I not only show you exactly what I did to sell Ryan’s product, but I also hand you the email sequence for you to study, model and adapt (not plagiarize) for your own offers.
It just don’t get much easier than that.
“Email Players” subscribers are fortunate indeed.
To subscribe in time, go to:
Ben Settle
P.S. One subscriber sent me a testimonial over the weekend about how he mailed a list of 300 names and sold enough of his membership site subscriptions to be worth over £100k (he’s from across the pond) a year.
Try getting those numbers riding the goo-roo carousel.
Here’s where to subscribe:
