Some wonder why I’m so cynical about goo-roos.
Do I have an axe to grind?
No, no… nothing that sexy.
But, my goo-roo cynicism is two fold:
1. I end up hearing lots of horror stories (from people on my list) about how they got ripped off, spent $2k or whatever on recycled garbage, or got stiffed for money owed (as affiliates, service providers, etc).
This stuff irks me.
And the other reason?
2. Something a former client once told me, who has masterminded with a lot of these goo-roos in the past. He goes, “Ben, one thing I’ve learned this year dealing with all my Internet marketing asshole friends is they’re all full of shit!”
Not MY words.
That’s what he said.
Then, he told me about some more dirt.
Like how, for example, someone may be making $10 million per year gross, but only netting 10% of that (specifically, we were talking about some of the “moving the free line” people).
Or how one goo-roo’s “7 figure launch” had like a 70% refund rate.
True, he could have been lying about this.
But I don’t know what the motive was.
(He does not even sell business-to-business).
More:
I don’t like how certain goo-roos disrespect copywriters.
Case in point:
A few years back, a guy in my mastermind group wrote a long sales letter for a VERY big name goo-roo.
He slaved over that thing.
And, it was a pretty good.
So what did the goo-roo client do? He took it to his other goo-roo friends and, since they drink their own kool-aid and think they know what they’re talking about with copywriting (hint: few if any of them do) they slashed it up!
It was a complete mess, too.
Like drunken carnival clowns wrote it.
It’s one thing if this IMPROVES an ad, but they massacred it.
So yeah, goo-roos suck.
’nuff said.
Ben Settle
P.S. Lately the private Crypto Marketing Lounge (for paying Crypto Marketing Newsletter subscribers only) has been buzzing with all kinds of great tips and topics.
We’re looking at each other’s ads.
We’re looking at each other’s ideas.
We’re even looking at each others’ wives! (Well, I’ll just leave it at that…)
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