Behold:
Earlier this year, a question was posed in the private Facebook group I co-own with Ryan Healy that a lot of people have asked over the past few years about list segmenting and my so-called funnel.
The question?
This:
“When it comes to emailing every day, do you treat buyers differently? Or do you send to the same links they just bought from? Wondering how segmenting works for buyers of each level of product when you are emailing daily. (What if they bought entry level product but not second tier or second tier and not third tier?)”
I get why people ask this.
Truly, I doth.
And it’s mainly because (I think) people are merely observing what I do, and not learning “what” I do (or how I do it).
In other words:
They be reverse engineering what I do to this list.
(For BenSettle .com)
Which is understandable, since that’s the only one I publicly talk about or demonstrate, and not thinking it through. By that I mean, they aren’t looking at their own unique market-product-relationship, their goals, their own product line, or their own business.
Instead they’re essentially “swiping” me.
Or wanting to swipe me.
And it’s a big mistake.
(I don’t rail against swiping me for nuttin’).
Anyway, this is a very important lesson.
Whether you are putting me or anyone else under a microscope. And in the June “Email Players” issue I go into great detail about my funnel (and why it’s not going to work for 99% of people), as well as a special way of constructing a funnel that works like gangbusters for most anyone who tries it.
It ain’t the only way to do it.
But, it works.
And, it could very well work for you.
She goes to the printer in a few days.
Subscribe here while there’s still time:
Ben Settle
