Tonight I’m being interviewed by David Garfinkel and Brian McLeod for their “Fast Effective Copy” live monthly training.

And, one thing we’re gonna talk about is… email.

(Shocked?)

As well as bullets.

And subject lines.

And a simple (but profound) mindset “shift” that separates the truly great copywriters from the lesser wannabes (something I learned directly in conversation from two of the world’s top “A list” direct mail copywriters about 6 years ago… that’s made my ads 10x’s more successful than they would be otherwise).

We’re also gonna rap about another important email tip:

Enjoying yourself.

Have some FUN, boss.

Believe it or not, I have an opinion on this.

And, (as usual) I’m right:

If you’re not having fun writing an email you should toss it out and write something that IS fun.

Why?

Because if you’re bored then your readers will be bored.

And if your readers are bored they’ll bail.

And if they bail, you lose the sale.

It’s kinda like picking up chicks.

Another thing I’m an expert at (heh).

Chicks like a challenge.

They like unpredictability and fun.

And, they like an exciting adventure.

Well guess what?

So does your email list, babycakes.

Most people are terrified of saying something confrontational or outside-the-box or (gasp!) controversial in their emails for fear of people unsubscribing.

But controversy doesn’t cause lots of unsubscribes.

Being BORING does.

In marketing boring equals death.

You can’t bore people!

Nobody in the history of the world has been bored into buying from an email or sales letter.

Sigh.

Is any of this getting through?

Or are you gonna keep SPURNING me?

Anyway, about that interview…

It’s tonight at 8:00 EST.

And, you can register free here:

http://fasteffectivecopy.com/members/monthly-training/live-training

Ben Settle