I got inspired to watch one of my favorite movies again recently:
(yes I wrote about this not too long ago)
“The Wolf Of Wall Street”
And, while watching the scene where Jordan Belfort is training his rag-tag team of new salesmen there was something he said that can put a lot more sales (ethically, not the way he did it) in your hot, sticky little piggy bank using email. He was talking about objections people would have to buying their shady stocks.
His answer:
“The only real objection they have is they don’t trust you guys. And why should they trust you? I mean look at you, you’re a bunch of sleazy salesman right?! So what do you say?”
Ah yes, the big question.
How do you get people to trust your righteous self?
Well, I have long believed that in emails, you shouldn’t have any objections or trust issues because you should be wise enough not to create them in the first place like most people do. What I mean by that is, coming out swinging pitching with benefits, claims, promises, etc.
All that does is create objections that you have to deal with.
What’s better?
Creating a rock-solid personal brand people either love or hate *before* they see anything to buy from you.
Meaning, if you have an offer someone wants, they already trust you.
You don’t have to goose around with manipulation tactics.
If you want to learn how to build a personal brand that is so strong people buy from you sight unseen, because they feel they truly know you (and in a way, they do, even if you’ve never met), and are 100% secure buying from you, even if you make claims that are hard to believe… then the best personal branders to study are NOT people on social media.
They’re good for a few laughs, maybe.
But, that’s about all.
No, study people who have world famous personal brands:
- Walt Disney
- Oprah Winfrey
- Dr. Atkins
- Stephen King
- Thomas Kincaid (the painter)
- Dennis Rodman
- Hillary (and Bill) Clinton
- Donald Trump
- And, yes, my pal Jesus Christ.
You don’t have to *like* any of them.
You might even be given to hating some of them.
(I think a few of the above are giant turds, personally.)
But, chances are, hearing their names triggers an instant “ooh yeah!” or a “ugh, I can’t stand that person!” which is exactly how you know you have a strong personal brand. A brand you can get very quickly by, you guessed it, using email marketing.
Specifically, the way I teach in the September “Email Players” issue.
I show you how to use the above peoples’ branding principles in email.
It’s mucho powerful information.
But, there’s nothing fancy about it.
Nothing sexy, either.
It’s simply based on sound principled thought and the laws of human behavior.
Something lacking big time in the Internet marketing world.
Anyway, she goes to the printer soon.
Hop on the train her to get it in time:
Ben Settle
