Got this question about The Copywriting Grab Bag book.
If you wondered why it’s priced so high, this will explain all.
And even if you couldn’t care less, if you look closely, there’s a valuable sales lesson “between the lines.”
Here goes:
QUESTION: Ben, why should I buy your book from your site for $129 when Amazon has copies for $40 or less?
BEN: That’s a very good question.
There are two answers:
1. The older version is outdated.
At least one chapter (about writing headlines) is no longer applicable.
It also doesn’t include the appendix interviews with A-List copywriter Doug D’Anna, Email marketing genius Terry Dean or the lesson on writing offline press releases.
These three lessons ALONE could be sold on their own for $97.
2. The new version comes with lots more “stuff”:
Including a CD with the MP3 audios of the appendix interviews and a bunch more “goodies” — A giant swipe file… Bullet point templates (the same ones I use when writing bullets)… A rare interview detailing EXACTLY how I structure and write ads for one of my 7-figure clients… An advanced email copywriting lesson… And more.
By the way…
There’s NO shame in not being able to buy a product due to temporary circumstances.
But even so, this book is NOT for price shoppers.
Nor is it for anyone more obsessed about SAVING a few bucks than MAKING a bundle.
I know I risk sounding like an “a hole” here.
But I’m not hard up for buyers.
If I was, I probably could have doubled my sales had I sent multiple emails during the launch (I sent only one).
More:
The book is cram-packed with millyun dollar tips from guys like Doug D’Anna… David Deutsch… Ken McCarthy… Terry Dean… Doberman Dan Gallapoo (who worked side-by-side with the great Gary Halbert)… Brian Clark… and more.
And let me be brutally honest about something:
When I interviewed these “players”, I did it selfishly.
I didn’t ask them what their favorite color is.
I asked questions that’s help me kick but in my own business.
And the secrets they (very generously) revealed have made a HUGE impact on mine (and my clients’) profits.
Frankly, I didn’t have to package them into a book at all.
Especially a book that costs only $129 smackeroos.
I could have milked it like some Internet marketers do — and put each interview on a separate CD, doubled the font size to add more pages, inserted blank pages that say “Notes” to add to the page count, stuffed the pages into a heavy binder, etc, just to make it bulkier so I could charge $297, $397 or more.
Anyway, you can learn more about the book at:
Shoot — that was more of a sales pitch than a “tip”, wasn’t it?
Even so, there’s a valuable sales lesson “between the lines.”
Did you catch it?
Ben Settle
