One of the things you see copywriters do is put the dorky little “as seen on” logo at the top of their ads.
“As seen on…”
Then logos of major news sites, publications, shows, etc.
Sounds good, doesn’t it?
Like a great idea?
Like “killer copywriting”, even?
I’m not saying it won’t increase conversions.
But, when people haven’t actually been seen on those places except because they ran paid ads there, it’s not really true. Yes, it’ll work on the weak-minded and hyper buyers who buy everything. (The one that amuses me most is when people put “as seen on Clickbank”)
But the skeptics?
Which make up as much as 2-5 x’s more people than hyper buyers?
There is a much better way to use credentials like that.
(Assuming they are true.)
A way I’ve used to make ads that would otherwise seem mundane and boring sound suddenly exciting and, dare I say it, sexy? A way I taught the Ben Settle Show announcer chick in today’s podcast. A way you, too, can use, as well if’n you want.
You can learn all about free here in today’s show:
Ben Settle
P.S. During this 4-part series you’ll have a chance to get my re-released “Copy Slacker” product at a huge discount. Make sure you listen carefully if you want to get your greedy, sweaty little hands on it for $200 off this weekend only.
