Let me tell you a story.
A little while back, I was doing a podcast interview when I was asked what is a good way for someone to position themselves as an expert in their niche, field or industry.
I told him he was asking the wrong question.
And, to fuggetabout being an expert.
Why?
Because, yes, people listen to experts.
But, they follow leaders.
Anyone can declare themselves an expert.
Not so a leader.
(By leader, I mean a thought leader.)
To be a leader people have to be following you.
You’ll know it when it happens in this particular bid’niz because suddenly you’ll notice people swiping your copy verbatim as if its theirs… or quoting you to their friends… or promoting you in their emails, podcasts, social media, etc without caring if you are aware of it or not… or mimicking your personality… and so on, and so forth.
Some of those things are good.
Some are bad.
And, some are just dumb.
(Like mimicking a personality.)
But be a leader you must if you want to be positioned in such a way where business automatically flows to you, where you’re the first choice for whatever you sell to your market by “default” (often without needing to read your sales materials), and where even if you don’t have the best product, people pick you because it’s “safer” to.
Anyway, positioning yourself as a leader is a “must achieve” goal.
Got lots of broke experts out there.
(Most don’t have a pot to piss in, or a window to throw it out.)
But, there are very few broke leaders.
And guess what?
In the next “Email Players” issue I show you one (of many) ways to quickly start positioning yourself as a leader (even if you’re still a relative newbie) at the expense of politicians, celebrities and even giant corporations.
A way I’ve used many times.
A way, yes, you can use too, amigo.
But she goes to print in less than a week.
Subscribe to get it here, while you still can:
Ben Settle
