I don’t know about you…
But usually, when I go to buy something of a significant price tag, the sales presentation just really, really bites.
And it ain’t just me, either. Everyone I’ve asked about this says the same:
It really IS hard to find good help these days.
Question is, why?
Well, I think I know at least one reason.
And I suspect if everyone who sells for a living (whether in person, on the phone, in an ad, retail, whatever) stopped doing it… they’d not only sell more, but have customers that are FAR happier.
What is this “thing” of which I speaketh?
Using PRESSURE.
Let me ‘splain:
Let’s pretend you’re out buying a car (always fun, eh?)
So you go to the the first dealer and it’s the same old jazz:
Some slob comes running out with a half eaten donut in one hand and a styrofoam cup of coffee in the other, and immediately recites you his “shady salesmen’s book” chapter and chapter and verse by verse.
He tells you how great each car is.
How this car just got in and the low price won’t last long.
How that car is one his own daughter wants to buy.
How you came at just the right time because they never had THIS many cool cars to choose from before and aren’t you lucky?
And on and on it goes… lies flowing so easily and naturally from his lips it’s spooky.
Barf.
Then… you go to another dealer that’s completely different.
Instead of the usual shtick… the sales guy says:
“Look, I don’t know if we have the right car for you. I’ll do everything I can to help. But if at any time you don’t think we have what you need, will you do me a favor and just let me know? That way we don’t waste any of your time…”
Now, in this case, which salesman will you TRUST more?
Which one do you think has YOUR best interest at heart?
Which one are you more likely to BUY from?
Anyway, ’nuff said.
Pressure sucks.
Remove it, and watch your sales almost go up automatically.
Ben Settle
P.S. For the easiest and most reliable way of removing pressure, that gets people wanting to buy from you (and ONLY you)… see chapter 6 of Crackerjack Selling Secrets.
One guy told me he used this secret to make a small, quick change to his website and his sales shot up from $180 a day to over $1600.
Not too shabby, eh?
And all from just this ONE change.
However, you cannot buy this book anywhere else for any price. I was originally going to sell it on amazon for $97 but decided not to. So you can ONLY get it by joining my coming continuity program deal… and you can only get it (ironically) free:
