There’s a domestic battle raging at Casa de Settle.
A battle that, believe it or not, holds the key to one of the most reliable and powerful selling “secrets” you can ever possess.
Here’s the scoop:
Sometimes Tanna and I have a little “tiff” about when our dog Zoe has to go, er, “number 2.” Due to Zoe clawing for her attention all day, Tanna often gets tricked (Zoe is VERY good at tricks) into thinking the dog has to go when she doesn’t. And thus, every few hours she takes Zoe out, paces her around for 15 to 20 minutes, only to come back mission un-accomplished.
Not so when I take Zoe out.
When I take her, she often goes right away (within minutes).
Is it because I’m a good trainer?
Do I know some secret trick to get her to go faster?
Am I some kind of “dog whisperer”?
No, no and nope (not even close).
It’s simply a matter of TIMING, mi amigo.
You see, Tanna tends to take Zoe out when SHE thinks she has to go. But because I’m unrepentantly lazy… I just wait for Zoe to come tell me when she has to go.
Usually, I get the deed done within a few minutes.
And you want to know something?
Marketing is the same way.
You can do it the HARD way and guess what people want to buy, when they want to buy it, and how they prefer to have it). Or you can do it the EASY way — and let them tell you.
Obvious?
No “duh”?
Yeah, it’s so obvious just about every single marketer I’ve ever met (including myself) has made this mistake not just once… but multiple times.
And hey, never hurts to hear it again, does it?
Anyway, that’s all I got for today.
For more easy and painless selling strategies, zip over to:
Ben Settle
