My favorite scene from the movie “Major League”:
RICK VAUGHN: What’s that shit on your chest?
EDDIE HARRIS: Crisco? Bardol? Vagisil. Any one of them will give you another 2 to 3 inches drop on your curve ball. Of course if the umps are watching me real close I’ll rub a little jalapeño up my nose, get it running, and if I need to load the ball up I just… wipe my nose.
Ha.
He was talking about (of course) baseball.
And gumming up the ball with various substances to manipulate the baseball to curve and drop better (all totally illegal in baseball).
We got a bit of that online these days, too.
I won’t say “illegal” necessarily.
(Although some of the stuff out there is.)
But there’s no shortage of goo-roo fanboys bragging about “tricking” people into buying whether or not it’ll be good for the customer.
The result?
Tons of refunds.
Armies of pissed off customers.
And a pile of chargebacks.
(Too many of those and you’re scroowed, chief).
And here’s the amusing part:
If these dudes would stop obsessing over manipulative tips & tricks, and instead focus on solid sales & marketing fundamentals, they’d make more sales, have tons of raving customers, and sleep like babies at night, instead of always being on the run.
So, so simple.
Maybe that’s why it’s not “cool.”
Whatever.
In my opinion making sales & happy customers is cool.
And when you sell the way I teach, you’re Fonzy.
Yes, I teach SOME tips & tricks.
(All harmless.)
But mostly, I’m a fundamentals kinda guy.
And when it comes to sales letters, this is probably why I’ve never really lost a head-to-head split test I am aware of. In fact, I have some ads that have been running (unchanged) for years — since 2007 and earlier (and in extremely competitive markets).
What’s the “big secret”?
I just follow the system I’ve developed over time.
The same material found in my Crypto Copywriting Secrets book.
It’s waiting for you on Amazon right now.
Grab your copywriting lovin’ here:
(For less than $3.00…)
http://www.amazon.com/Crypto-Copywriting-Secrets-profitable-ebook/dp/B008I5Q60W/
Ben Settle
