Ever see the movie “Transformers 2” (2009)?
Arguably one of the dorkiest movies ever.
No doubt it’ll leave you a few IQ points dumber. But, at the same time, as dumb as it is, it’s easily one of the most entertaining movies I’ve ever seen, too.
I loved every idiotic minute of it.
And apparently so did a lot of other people.
(It grossed almost a billion dollars in sales!)
Question is, how?
How could a movie so blatantly stoopid, make so much money?
What’s the big secret?
Answer:
Mindless, escapist fun!
That’s right, baby!
I remember reading an interview with the main actor and he even said the movie was just mindless, escapist fun. You weren’t SUPPOSED to come out thinking about the meaning of life or have some kind of artsy-fartsy mind-blowing experience you could tell your children’s children about some day.
You were just supposed to have fun.
Mindless fun.
ESCAPIST fun.
And guess what?
It’s the exact same with emails.
People wonder why I sometimes write mindlessly pointless emails about things like 10 goo-roo fanboy commandments… or about the time I farted in study hall and looked at the kid behind me (so everyone thought he did it haha)… or about how FaceBook is turning grown men into whiney little sissies… etc.
It’s the fun factor.
The escapist fun.
No, you won’t win any awards.
And you won’t get passed around social media land.
But it can make you more sales.
(If you do it right.)
Maybe even LOTS more sales.
Anyway, more advanced email training at:
Ben Settle
