Here’s an interesting question…
“Ben which are the best Internet sales letters worth studying?”
Uhm, none of them.
Stay away from studying Internet ads, boyz & girlz.
(Yes, my ads, too.)
Why?
Because the REAL copywriting is not found online.
It’s found OFFLINE.
Ads that have been scientifically & rigorously tested (hint: very few online ads are truly tested scientifically), and often competing against 2 or more other highly paid badass copywriters who are all competing for a fat royalty.
You get nothing but top notch offline.
Online?
We can get away with a lot of slop.
I’ve seen “ads” that have supposedly pulled millions online, but a cursory glance will tell you the sales letters had way less to do with all that green stuff than the hundreds (or thousands) of affiliates working for rockstar-positioned goo-roos who could sell their grocery lists for $997 if they wanted to.
I’m not saying ALL online ads suck.
Many are actually very good.
But if your life depended on it, and you HAD to get the best copywriting edu-ma-cation, I’d study only high pulling offline ads.
One of the best offline copywriters was Gary Halbert.
Easily my favorite.
And I attribute SO many successes to him.
(And studying his OFFLINE ads.)
What made him so special?
Lots of things.
And that’s why I’m offering a very rare chance for you to learn his least-known tricks (the stuff you can’t even find in his free newsletters online or products).
It’s in an audio interview called:
“Gary Halbert Lessons
From Beyond The Grave”
It’s an interview I did with Doberman Dan.
Dan used to live with Gary (no homo).
And they did a bunch of projects together.
During that time, Dan learned lessons that have made him (literally) millions in sales since. In fact, this interview contains tips for everything from how to virtually guarantee you get someone’s attention (i.e. potential JV partners, clients, customers, etc)… to how to write ads while goofing off (how else do you think a fun-loving guy like Gary Halbert pumped out so many ads?)… to why blatantly copy & pasting Gary Halbert’s copy for your promos can destroy your sales… to how to never get “writers block”… to the single most important copywriting “trick” ever created (and that can help you do all kinds of other tasks, too — like write high selling ads, find a car and accomplish just about anything else).
And the list goes on.
(It’s a 2 hour interview).
Anyway, it’s all yours for the taking.
All you have to do is this:
1. Get on Internet marketing attorney Mike Young’s list at:
(You should be on it anyway, he keeps us all up to date on various government and corporate tomfoolery that affects you — he also gives away 3 free chapters of his new book, good stuff)
2. Buy his “Legal Forms Generator” product
(Worry not, you’ll see links to it in his emails after you opt in)
3. Send me your receipt
And that’s it, chief.
Easy, yeah?
I don’t recommend a lot of opt in lists.
But I DO recommend Mike Young’s.
Go ye forth and protect thyself.
Ben Settle
