I enjoy tussling with goo-roo fanboys.
Usually, they get angry when I say trying to copy their favorite IM goo-roo is stoopid — especially when they sell a completely different product, to a completely different market, with a completely different set of marketplace dynamics.
They’ll insist moving the free line is better than selling.
That video ALWAYS works best.
And tricking people into buying with black hat nonsense is the way to go because (name the goo-roo) says so.
Well hot dawg!
That’s sure settled, isn’t it?
Except for this one small detail:
In every. single. case. the goo-roo fanboy dogmatically following all this nonsense will (when pressed) admit they’ve never made any money online.
Have had maybe a few sales (often refunded).
And keep buying new goo-roo products to “crack the code.”
Kind of amusing, isn’t it?
But the question is… why?
Why don’t these goo-roo tactics work for newbies?
Well, if you don’t have that goo-roo’s “rock star” following, who will crawl through broken glass to buy everything you put out just because your name is attached to it (regardless of the sales message or medium), it just ain’t gonna happen.
Think of it this way.
Imagine your favorite rock star.
He has a huge built-in fan base. Maybe his music is good, maybe it’s not, but he has millions of adoring fans who buy anything with his name on it — good, bad or ugly.
This guy can do whatever he wants and his CD’s will sell.
He can sell with video (even bad video!)
Audio.
Text.
Or even skywrite his message in the clouds.
It won’t matter.
Now, imagine a local struggling guitarist with no fame or fortune, who sleeps in the back of his car, is lucky to get anyone to let him play, and has little or no fan base.
With this guy, it’s a whole other ball game.
He can’t just announce his product.
He has to SELL it.
Not give it away free.
Not trick people into buying it.
And not coast on his rock star status awesomeness.
Anyway, just my too many cents.
For solid sales and marketing training that works whether you’re brand spanking new or a marketing rock star check out:
Goo-roo fanboys need not apply.
Ben Settle
