So a few weeks ago I FINALLY did the deed:
I applied for my passport.
What took me so long?
Hellz if I know.
Laziness, maybe?
Lack of motivation?
Better things to do?
Whatever the reason, I applied for that mo’ fo’ and when I did something kind of interesting happened that can help you write more profitable emails. What happened was, when filling out the application it asked me to tell the gummint (as if it’s any of Obama’s bid’niz) what country I wanted to visit and when.
My answer:
Transylvania!
Oh yeah, babycakes!
And when the woman at the county courthouse saw it she glanced up at me over her bifocals with a weird look — as if she was examining me for pointy ears or razor sharp teeth.
Seriously.
I kid you not.
She looked me up and down like I was an alien life form.
Anyway, the lesson?
The bizarre and weird gets attention.
I don’t know how many times I have to drive this point home, but so few people (on my own list!) utilize this powerful quirk of human nature it’s downright embarrassing.
So get weird.
Get bizarre.
And, yes, get more sales.
It’s something I teach about subject lines specifically in the “Email Players Playbook” — which comes free with your “Email Players” subscription.
But, a word of caution on this:
Think before subscribing.
I mean, really think.
Lately a bunch of wholly unqualified people have subscribed.
They don’t think like business people.
They have short sighted goals.
And they can’t even consume & implement 16 pages per month.
Doesn’t make ’em bad people.
But, it does make ’em terrible “Email Players” subscribers.
I only want players subscribing.
Not spectators.
So if you ain’t a REAL business, don’t subscribe.
Go buy from some hyped up launch.
My system is wholly inadequate for you, your lack of long term dedication to the craft, or your short sighted goals (most people online look at products they buy as “costs” and not “investments” — and they wonder why they fail over and over and over…)
Anywhat.
That’s the criteria for subscribing.
If you ARE qualified give it a shot at:
Ben Settle
