You know what the trouble with business is today?
Most people value intelligence over wisdom.
Big mistake, too.
That’s not to say intelligence isn’t important. But it’s like when I played Dungeons & Dragons as a kid. When you created a character on paper you rolled dice to decide your character’s attributes — like strength, charisma, constitution (i.e. health & vitality), intelligence and, yes, wisdom.
What was the difference between intelligence and wisdom?
Aren’t they the same?
Not even close.
You can get intelligence doing “safe” activities — like reading books. Wisdom comes from experience, pain and failure. The D&D books put it like this: “intelligence tells you it’s raining, and wisdom tells you to get out of the rain if you want to stay dry.”
So for example…
Intelligence says to write an ad.
But wisdom says to place your ad in front of what the late, great Gary Halbert called “the starving crowd.”
Like intelligence, the ad by itself is useless.
The starving crowd is where the money is.
That’s wisdom, baby.
And some ways to get it are by experience.
Painful mistakes.
And, yes, humiliating failure.
Anyway, what’s the point?
Get busy failing.
Even if it stings, a bit.
It’s the intelligent thing to do.
Ben Settle
P.S. Of course, you can also gain wisdom from OTHER peoples’ failures, too. In the next Crypto Marketing Newsletter issue, I’m handing subscribers two email sales “templates” that are easily adapted for almost any offer, that I learned partly via painful trial & error. Just take my examples, switch in your product details and testimonials (you’ll need testimonials for this) and that’s it.
No uber-intelligence is required.
Just copy, paste, adapt and push “send.”
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