A question that waifts by like a stale fart in the breeze every now and then is why I don’t let people pay for “Email Players” for a year in one shot. After all, they have the dough, they want to give it to me, and they are even eager to do so.
My reply to that?
I get why people want to do that.
I am the same way.
But, I also don’t like being in debt or buying things on time.
By selling things in advance that have not been created yet, that puts a kind of psychological stress on my wee brain that sucks all the fun out of doing it for me. At that point it becomes a chore and something I have to fulfill on.
Thus, my answer is always no.
Think I’m the only one?
Think again, Buster.
Even the great Terry Dean, when I interviewed him once, told me he is the same way with his newsletter. People who have been buried in a bottomless pit of debt and financial problems in our lives tend to not want more debt.
Yes, even product-fulfillment debt.
(i.e. such as selling yearly subscriptions.)
Being bound to having to do it for a year in advance would take all the fun out of it.
So anyway, for those who keep asking “why no yearly?” — now you know.
And, as my pal GI Joe used to say:
“Knowing is half the battle”
Giddy-up.
To check out my *monthly* “Email Players” newsletter go here:
Ben Settle


