Reader Sunil N. asks a great question:
Quick question: do you plan your content or just write what you feel like? Curious… My biggest hurdle is that I constantly worry about the value that I’ll provide to the audience. Any specific products that you recommend?
There’s your bottleneck right there:
You’re too focused on “value” and not focusing on the relationship.
In my opinion (which, as everyone knows, makes it a *fact*) the whole point — the #1 thing to do over everything else — is build the relationship with your list. And (cue up the music…) next month’s December “Email Players” issue goes into many ways to do this. Specifically on pages 7 & 8 which talks about how A-list celebrity Johnny Carson (who was arguably more familiar to Americans than the president of the US during his 30 year run on The Tonight Show) bonded with his audience, and built an unbreakable relationship with them that resulted in hundreds of millions of dollars in revenue for the network and himself.
All without providing any “value” whatsoever.
(At least, the way most people think of value.)
Focus on what I talk above in the next issue and that hurdle will cease to cause you pain, my Child.
Anyway, deadline to get this issue looms.
Here’s where to subscribe:
Ben Settle
