Few days ago, I was forwarded a screenshot from a Facebook thread asking for advice on the best list-building course.
There were several names mentioned.
Including, Yours Phony’s.
And, the person said:
“There are many good list building teachers. Avoid the charlatan Ben Settle.”
Which I found as odd as it was amusing.
Why?
Two reasons:
1. I would avoid taking list building advice from me, too.
2. I don’t sell a course on list-building.
I might have an eBook on it somewhere.
And, I have written about my “traffic snowball” in an Email Players issue and a couple of my other programs.
But, mostly, it’s not something I’m particularly good at.
In fact, my main methods for list building are:
- Being interviewed on other peoples’ podcasts
- Word of mouth
- Search engines
- With periodic paid traffic
(i.e. most of the methods I use are slow, and take time and effort.)
Anyway, the naysayer was correct about not taking list building advice from me.
I’m also grateful he spelled my name right, too.
Plus, I got some new leads from it.
How?
Because when you troll people on social media, people tend to look up said person being trolled, and if you have your act together, you’d be surprised how many will join your list and, eventually, buy from you, if you do email right.
I love my unpaid marketing interns.
They serve me well…
All right on to business:
The June Email Players issue goes to the printer soon. And, the main lesson is about (ironically) charlatans. But, not the kind you find online trolling Facebook.
I’m talking about the kind that literally kill people.
Here’s the link:
Ben Settle
