I get a ton of questions about writing emails.
Usually people want to know the “how to’s” of doing it — like where to put the order links, how to write the call to action, how to test them, and so on and so forth.
All VERY good questions.
But you know what?
While most people are running through the streets weeping and gnashing their teeth over why folks aren’t BUYING from their emails… the first step is getting the darn emails READ in the first place, yeah?
And below are 10 reasons why people delete emails.
There are LOTS more reasons than this.
But if you write your next email with each of these in mind, I bet you’ll write something that sticks out like a fart in study hall in your lists’ inboxes.
Here they are…
- Too boring
- Not relevant (to their problems)
- Not enough time
- They just don’t feel like reading them
- Procrastination
- Blatant sales pitches
- Overwhelmed by too many emails
- Too hard to read (usually from cluttered formatting)
- Obvious swipe job
- Arrogance (let’s face it… there are few things more annoying than someone who thinks their poop doesn’t stink)
Anyway, those are just a FEW reasons why emails are zapped.
Wait a minute… what’s that?
You still want to know the actual “how to’s” of writing emails?
I’m afraid that, my friend, is a topic for another day.
(Don’t you hate when people do that?)
In the meantime, for lots of great email marketing tips, check out Appendix 8 of The Copywriting Grab Bag:
Ben Settle
