Another tale from the marketing funnel crypt:
“I know you do the players newsletter for 100 a month. Is that really the best way to learn email copyrighting you do? It just seems that to learn that would be incremental approach not based on something that is really a periodical? Also I didn’t know you had books so I looked it up and you have 10 bazillion of them. Confused now which to get if I am looking develope some funnels. Not sure I am up for an email a day unless you show how to make it real real easy.”
You know, I can’t say I know much about email copyrighting.
(I never went to law school.)
But, if he means email copywriting — then, yes. Of course it’s the best way to learn it, which is why I teach it that way.
But, that’s not the real issue at hand.
Nor is which book to start with.
The real issue is lack of personal discipline. If someone doesn’t have the mental juice to write a (gasp!) whole email per day, and if they need everything easy, then there is nothing anything I offer can do to help you.
And, frankly, nobody else can, either.
(The usual name dropping of pie-in-the-sky promises gurus notwithstanding)
You can have all the fancy funnels you want.
You can possess a library full of all the best books and products.
You can even drop tens of thousands of dollars per month on building a list.
But, if you don’t communicate with your leads in a way where they (1) look forward to hearing from you (i.e. you’re what Dan Kennedy calls a “welcome guest”) and (2) enjoy the process of buying from you (i.e. they want what you have) then you’re dead in the water if you want to use email.
I don’t think my wiles are easy.
But, they are simple.
And, they don’t take long to implement.
I have customers who go through the “Email Players Playbook” and are writing emails making them sales that same night. On the other hand, I know people who sit on the information, lazily let the newsletters pile up, and never do anything with them.
If that’s you, I really can’t help you.
Save your money.
If it was easy, everyone would be doing it.
If it didn’t take effort, everyone would be doing it.
If it didn’t take a bit of discomfort, everyone would be doing it.
To paraphrase the movie “Miracle” (while the U.S. Olympic hockey team is puking their guts out from being worked to the point of almost passing out):
“You cannot be a common man, because common men go nowhere. You have to be uncommon”
And so it is, Boys & Ghouls.
Want to be common?
It’s easy:
Go follow the latest email ex-spurt or social media goo-roo blowing hot air who has obviously never studied the fundamentals of direct response marketing, copywriting, or persuasion in any kind of depth. Never studied the great direct mail copywriters and marketers, sought out their bios, or read their books over and over and over (and over again). Never taken the time to learn the history of our industry (direct response marketing) pre-Internet.
On the other hand:
If you want to be uncommon, then you gotta work and seek out knowledge.
You gotta think.
And, yes, you gotta consistently implement and go after your goals each day.
To learn my way of making a lot of sales with email… and that requires time, daily effort, and an investment each month… then go ye here:
Ben Settle
