I recently had a conversation with a fellow who was starting to see some significant success in his bid’niz and was getting kind of down about it.
Money was flowing in like lies from a politician’s lips.
New customers were popping up like pimples on a teenager’s face.
And, he had more free time on his hands than a welfare queen laying around watching TV in a moo-moo all day.
So, why was he down?
Because he couldn’t figure out why (1) nobody in his world was all that happy for him an (2) why they were, in some cases, even hostile and antagonistic towards him. “elBenbo,” he asked, “shouldn’t they be rooting for me instead of taking shots at me all the time?”
My answer?
Because the world simply doesn’t celebrate real achievements anymore.
It celebrates bullshyt.
In fact, an observation:
I have noticed over the past decade or so especially, success, persistence, and discipline, are simply not celebrated. They are almost mocked, in a lot of cases. It’s funny the things that are celebrated today. Someone gets a new $75k per year job licking corporate boots — yaaaay! Statistically, they will probably either quit or get fired in a few years. Or, at the very least, have their morale butchered by office politicians and a boss who was promoted a level or two above his competency. Someone starts a business from scratch and makes $150k their first year, with a foundation to hit the millions in a few more? Meh. He just got lucky…
So listen up, listen good, and never forget my little droogie:
Nobody cares about you or your accomplishments.
Yes, *some* people do, of course.
But, don’t count on it.
And, don’t expect anyone to sing your praises.
And who cares if they do, either way?
What you should be focused on is your mission.
Let the doubters and scoffers do their thing, you do yours. If anything, let them be spectators in your life to give their little, insignificant lives something to do.
If your mission is to build a business, then listen ye:
The December “Email Players” issue deadline fast approaches.
Stuck between its sticky pages is a special Christmas gift from Yours Grinchy that’ll teach you how to “think” like the old school copywriters/marketers that built our industry.
Valuable stuff.
Subscription info here:
Ben Settle
