Got a great email question while back.
Here it is:
“Ben, I have a list that I have been sending emails to monthly or bi-monthly when I have something to say. I do not want to annoy them! And yet I still get people complaining and calling me a spammer. I heard you say that doesn’t happen when mailing daily. How is that???”
That’s an excellent question.
Maybe think of it like this:
Your list is basically like an organism.
You created it, and you built it.
But then you starved it by not REGULARLY sending anything cool and fun and interesting to it, and so it turned against you.
You gotta feed it, son.
Don’t OVER feed it, of course.
But you should feed it regularly — and yes, every day is ideal.
Sure, maybe sometimes it will have indigestion and burp or fart on you, and make a stink over something you feed it, but mostly it’ll be happy and content and want more.
Anyway, that’s my take on it.
The trick is the KIND of food you feed it.
That is where my email system fits in.
I always get amused by people who are on my list and think they can “reverse engineer” what I’m doing.
They ALWAYS get it wrong.
Every time.
No exceptions.
And it’s interesting watching people play email “T-ball” like that, when they could be playing in the big leagues, making real sales, regularly.
Why mess around?
Ain’t nuttin like the real thing, baby:
Ben Settle
