Last week I saw a weird FaceBook prediction.
Apparently, some folks are scared FaceBook will kill email marketing as we know it after it gets around to creating its own email system, and everyone has a FaceBook email address which (due to FB’s built-in friend-based system) would make doing mass mailings near impossible.
As a result, they think email deliverability will be near zero.
Open rates will drop to nothing.
And maybe even the seas will boil, the dead will rise from the grave, and all dogs and cats will start harmoniously living together, to boot.
Seriously though, let’s humor the doomsdayers for a bit.
Let’s say the email apocalypse DOES happen.
And your entire list primarily uses a FaceBook email address.
What then?
Well, if you do email right… you won’t even FEEL it.
Why?
Because even the most paranoid email users will simply use a NON FaceBook email address to get your stuff. They will then continue to look forward to hearing (and buying) from you. And, in some cases, may even be AFRAID to buy your main product for fear they will be segmented off your list.
That’s no joke, either.
I’ve had this happen several times now — where someone wanted to make sure they wouldn’t be removed from my list once buying.
Why would they fear that?
Well, it ain’t because I use any magical NLP or jedi mind tricks.
No… it’s simply because they enjoy my emails.
I connect with them in a way none of the goo-roos are able to do with their super duper “ninja” gimmicks, that makes the emails fun for them to read and buy from.
And guess what?
You can do the exact same thing.
It’s a lot easier than you may think, too.
And if you want to learn how, then grab the “maiden” issue of The Crypto Marketing Newsletter — which covers 10 ways ANYONE can use to write emails people love reading and buying from.
This first issue goes out next week.
If you want in, jump on the train while you can…
Ben Settle
