Just when I thought I’d heard it all…
So there’s this chick I heard of recently that precisely illustrates the kind of person you should actively try to repulse away from being on any of your lists.
Let me splaineth:
Apparently, one night on flakebook she posted:
Will someone share bear their netflix password with me so I can watch it tonight?
Sweet mother of Saint Karl Marx, what’s the world coming to.
Netflix?
It’s like $8 per month.
But, she is so cheap… and so low class jackass… she asked and probably got a password from some schlub thinking it’d get him laid by heroically coming to her aid with his password.
Dumb.
But, useful, in a way.
How?
Because mooches gonna mooch.
And lots of schlubish marketers think if they freely give away all their best ideas and experiences to potential clients… or keep moving the free line until there’s no reason to buy anything from them… or give discounts & make “exceptions” every time they hear a sob story… they’ll make the sale.
Nuh-uh.
Frankly, it’s almost always the exact opposite:
Someone meets with a would-be client.
Would-be client asks for free information, ideas, etc.
Sucker copywriter (or whatever service provider it is) “share bears” all his best ideas only to watch Mr. would-be client hire someone else.
Happens ALL the time.
(Hellz… it happened to me back in my newbie days, too.)
The point?
It’s hard to get rich by share-bearing.
Instead you gotta sell, babycakes.
I’ve said it before, I’ll say it again:
It’s your moral & ethical duty to sell your stuff.
Not prance around facebook trying to “sell without selling.”
Not give it away free.
And, certainly not share bear it.
Making people buy not only puts food on the table for your family… but it makes your customers more likely to take action and implement your solution, and improve their lives.
That’s the way I look at it, at least.
If you’re the same, then check this out:
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In other words…
People look forward to your pitches.
They look forward to buying.
And, they look forward to using your product.
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Ben Settle
