Recently I was listening to a “Social Distortion” song called:
“Winners and losers”
And, it got me to thinking:
How can you tell a loser customer from a winner?
It’s easy:
Losers are looking for a magic pill.
It’s that simple.
Only a pathetic, mush cookie little loser is actively looking for a magic pill. For example: People who use a supplement for 4 days and whine about how it’s “a scam!!!!” Or someone who buys an eBook off clickbank and refunds within 10 minutes, when they didn’t have enough time to read the table of contents much less the eBook itself.
And so on, and so forth.
Believe you me, this happens every day.
All the time.
To businesses around the world.
And, it especially happens during the holidays.
I compare notes with a lot of businesses who sell to so-called business owners and it’s astonishing how — especially for businesses who sell products on how to make more sales — people decide to refund right before Christmas because it’s more important to buy little Timmy his new Playstation than keep and apply an $500 informational product they bought that can make them 10, 20, even 30 times the money they spent.
Dumb.
Anyway, where am I going with this?
Before Christmas is when you see who the winners and losers are.
They make it plain as day.
And, it’s a GOOD thing.
I actually am thankful when someone buys from me (in one of the markets where I offer refunds) and refunds during the holidays. That way, I can black list them from buying anything else and wasting more of my time.
One more thing:
I’m not letting marketers off the hook.
A lot of sales letters promise a magic pill (they know they can’t fulfill), and even make solid cases for buying. They deserve refunds and cancels. Crap products deserve to be chased off the market.
And good riddance to ’em.
So let’s keep this in context, k?
K.
Anyway, the “Email Players” newsletter is not a magic pill.
If you are someone who has no list or product, no desire to work hard, a crap attitude, needs constant hand holding (can’t think for yourself), can’t write a word without raiding a swipe file, or who won’t apply the info as taught… it ain’t for you.
Plenty of other products to buy.
(And refund, when they don’t work.)
But, don’t waste your time on mine.
For everyone else?
Check out:
Ben Settle
