“…your father lived by a philosophy, a principle, really. He believed that if you could do good things for other people, you had a moral obligation to do those things! That’s what’s at stake here. Not choice. Responsibility.”
— Ben Parker
“The Amazing Spiderman”
Not sure what’s with this quoting the Amazing Spiderman two days in a row thing.
But, hear ye this:
Another oft-asked question chucked at me when being interviewed on podcasts is “How long should I wait to sell in my emails?”
Answer:
Why wait?
Listen, Papi, do you have a product/service that can genuinely help your list? If you answered no, then why are you selling it? If you answered yes (the correct answer) then what good does it do them by keeping it a secret and pretending to not be (gasp!) selling something?
I’ve said it before, I’ll say it again:
(And *keep* obnoxiously saying it)
You have a moral and ethical obligation to at least let people know your product/service exists if it is going to solve a problem for someone.
I’m not saying you have to hard sell it.
I’m not saying you have to shove it down their throats.
I’m not even saying you have to make it elaborate and detailed.
I’m simply saying tell ‘em the option to buy something that will help them with whatever problem your product/service is there, and they can take it or leave it, your toes will be tappin’ either way.
Simple?
Of course.
Which is why so many people refuse to do it.
So much safer and secksy to hide behind the skirt of “good will” emails, playing Twister trying to pretend you are a good guy and thus won’t sell anything (which makes zero sense), or tucking your pitch safely in the P.S. instead of making it prominent.
Anyway, you’re gonna do whatever you’re gonna do.
But not selling isn’t doing anyone any good.
Not your suffering prospect.
Not your boring emails that just “give Value!”
And, certainly, not your dwindling bank account.
All right.
Enough of this.
To learn how to write emails that sell in a way where people look forward to reading and buying from them, check out:
Ben Settle
