Been noticing something funny about TV commercials.
I don’t know if this happens all the time or not (since I rarely watch TV — and prefer watching my favorite shows on DVD or NetFlix) but some of the commercials are significantly louder than the actual program.
So much so you have to turn the TV down!
Advertisers probably think they get more attention that way.
Oh, they get attention alright.
But not the kind they probably want.
Because all it really does is make me (and I know I’m not alone with this) want to get up and take a bathroom break during the commercials.
We have a bit of this online, too.
Everyone’s screaming for attention.
And instead of doing their homework and working on the right offer… they simply crank up the hype and crazy claims and lame offers they see their favorite goo-roos using.
The result?
People leave their lists.
Ignore their pitches.
And (figuratively) leave the room to take a leak instead.
Hey, maybe that’s crude.
But the truth usually is…
Ben Settle
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