Remember yesterday’s email about ex-spurts?
And how you can identify them?
Well, another way you can pick an email ex-spurt out in a crowd is they’re always more worried about unsubscribe rates than making sales. In fact, I’ve seen entire articles written about the evils of high unsubscribe rates, how to keep your unsubscribe rates down, and how to make it so less people want to unsubscribe… yada yada yada.
It’s nutzo.
Makes no sense whatsoever.
For one thing, unsubscribes are not the devil.
They’re GOOD for you.
(They can save and make you money.)
But that’s not even the real problem.
The real problem is this attitude people have where they’re always playing NOT to lose, instead of playing to win.
Why do people have that attitude?
I have no idea.
But it’s killing people in business and in all of life. After all, you don’t see championship winning pro sports teams playing not to lose. They play to WIN, baby.
Hey, it’s no different selling online.
Don’t worry about unsubscribe rates.
Focus instead on building your list.
Emailing them every day (correctly).
And yes, making sales.
The rest will take care of itself.
And when you’re ready to take the training wheels off and play with the big boys in email, check out The Email Players Newsletter.
Next issue is chock full of goodies.
Especially for list building.
Specifically, it includes a secret way of creating capture pages that’s exponentially increasing my opt-in rates (and of the few other people who know about it).
Anyway, it was discovered by a computer scientist.
And works like gangbusters.
Go here to subscribe:
Ben Settle
