Reader Katie Rose writes:
(In response to one of the gazillion emails I sent out promoting my Villains book that featured a testimonial from a former nice girl-turned-villain after reading it…)
Ben,
Just wanted you to know that this email was the one that made me click the link and buy your book. Then I forgot to send my receipt because I actually began reading immediately…and it was almost midnight. Haha. I have always been this “nice girl” who is really good at building other people’s dreams while never actually pouring time into my own. As a busy single-momma, income-generating activities always seem to take precedent over working in my own website, building my own list, etc. Women aren’t encouraged to put their mission (or selves) first, but as the breadwinner, I gotta be sensible and wear the skirt and the pants! Love your book, your subject lines, and your emails. Yours are the only ones I open from all the various “marketers” I follow.
Have an awesome day!
Incidentally, this is why I say the first hour of every day belongs to you.
Not clients.
Not your job.
Not anyone or anything else.
Doing *just* that moves mountains.
Free advice, that can be worth a fortune to you.
In the meantime, don’t worry, ladies.
elBenbo will take good care of you…
In fact, you can empower (isn’t that buzz word the chick talk shows use?) thyselves by learning how to write emails your list looks forward to reading and, even more importantly, buying from in my “Email Players” newsletter.
Details over yonder:
Ben Settle
