Last year my pal, sometimes-business partner, and computer scientist who has Google “tamed” unlike anyone else I know — Jim Yaghi — sent me an email to (and I quote):
“shut up the people worried about email opens”
Followed by a link to a site called Marketing Land saying how the iPhone is the the most dominant mobile email reading device, but iPhone users spend hardly any time looking at individual emails (somewhere, a goo-roo fanboy obsessing over his emails looking pretty on iPhones just wept…)
More:
The site also said last time they tested it the vast majority of emails are opened on mobile phones, but the majority of *conversions* are done on desktops.
Anyway, I’m mostly going on memory here.
But, you can easily look it up if you want.
Bottom line?
There are reasons to track opens.
Like list health, title testing, mailing unopens, dazzling would-be clients with numbers to impress them, yada yada yada. But, it ain’t necessarily all that relevant to your sales. (Assuming sales is the plumb you’re after picking, that is…) And, I get questions all the time about how to increase opens. So I decided in the May “Email Players” issue to have mercy on these types.
How?
Well, it has to do with gay people.
And ISIS.
And, one of the highest visited news sites on the Internet.
(Which gets obscenely high clicks)
Put ‘em together and what do you got?
A subject line template that could get you potentially HUGE open rates.
(No guarantees, of course.)
This controversial technique worked for me.
And, it might just work for you, too.
Details in the May “Email Players” issue.
She goes to the printer next week.
Get your lovin’ here while you can:
Ben Settle
