An Email Players subscriber (not sure she wants me naming her) asks the most important question of all:
Hi!
What Would Ben Do?
You are an overachiever. I am, too.
Because of your teachings (would you believe that my phone kept trying to autocorrect “teachings” to “ravings”? I’ve attached evidence, haha) I’ve gotten farther than I thought I could as an in-house copywriter. Thank you, truly.
I’m just… not cut out for entrepreneurial stuff. I know this caps my earning potential. I’ve truly felt drained when I’ve done it, maybe the same way you’d feel drained by working at a company.
I’m thinking of… just, forcing myself to do it. I need to make as much money as possible to support my special needs kid well after I’m gone. And I’m willing to sacrifice to do it.
I don’t know exactly what I’m asking.
I’ll feel like another drop in the bucket creating some dumb copywriting course, writing a book, building my list.
Is it worth it? Should I try? I have a lot to share, sure. I could make it happen. It’s just… that cOpYwRiTeR cesspool, you know.
I’m a woman, too, which doesn’t help. Sad, true, important.
I just don’t know if it’s worth all the effort, that drained feeling… the bobs and vagene emails, haha.
If you were a woman with a successful, 16-year, mostly in-house copy career, who desperately wanted to make sure her autistic son would be okay, but hated entrepreneurship… what would you do?
You tend not to talk about things you don’t know, but I’m feeling a bit lost and you’re one of the only people I trust to give an honest answer.
Probably I’d do one or more of these 3 things:
1. Take a few coaching clients — no shortage of new copywriters looking for that
2. Slowly start an agency of your own — finding a business partner who’s good at all the stuff you hate, and just be the copy chief
3. Find a business partner who’s good at all the business side of things you hate doing — and who hates doing all the copywriting stuff you love doing
You possess a valuable skill.
And there are many ways to use it.
In fact, you could do any of the above starting with just your current network, probably.
And without needing to grow a list, etc.
Play your game, not anyone else’s.
Nothing worse than playing someone else’s game.
And there is no rule saying you have to…
More on the Email Players newsletter here:
Ben Settle
