Who would have thunk it?
According to a New York Times writer, women around the world are dreaming, brooding and even obsessing about holding “Sexual Congress” with our president.
Apparently, the ladies find him quite studly.
And many of them think about him ALL the time.
Now, you may find this hot ‘n heavy fantasy stuff amusing.
(I know I do!)
But don’t let that stop you from seeing the hot ‘n heavy SALES lesson in this, too.
You see, people are ALWAYS attracted to their favorite leaders.
Whether physically (like the New York Times article lady), emotionally or psychologically.
That’s why so many people worship their favorite business “gurus”.
Drive hundreds of miles just to hear them speak.
And pay them thousands — sometimes tens of thousands — of smackeroos for a single hour of their time.
But what about you?
Would YOU like to have this kind of “animal magnetism”?
With people clamoring all over you — and EAGER to give you their time, attention and moolah?
Then start using the near-magical power of positioning.
Not only can it give you rock-star like status in your niche… but it’ll make selling almost “brain-dead” easy, too.
This is no joke, either.
Positioning can change your business overnight.
Make you the guy (or gal) at the TOP of the mountain.
And put you in that much-coveted “catbird seat” — where all the money and customers and success flow.
Just look at Mr. Obama for proof.
Do you think people would be going “gaga” over him if he was still a community organizer in Chi-Town?
I seriously doubt it.
He’d be just another dude in a sea of other dudes — as easy to ignore as a car ad in a Sunday newspaper full of hundreds of car ads.
But now that he’s el presidente he’s like “Austin Powers”:
Women want him… and men want to BE him.
And it’s all because of his positioning.
Use it, and selling is like shooting fish in a barrel.
Ben Settle
P.S. On page 159 of The Copywriting Grab Bag, the guy who I consider the “Grand Puba of Positioning” — Ken McCarthy — reveals one of the ways he used to take a top position in the overheated Internet marketing niche.
His secret is almost laughably simple to do. Is easily applied to ANY market (especially skeptical markets.) And can make you stick out like sore thumb:
