I got the “bug” to rap about copywriting today.
In fact, what I want to do is apply the famous “KISS” (i.e. keep it simple stupid) mantra to this subject and see about taking some of the “sting” out of it for people.
(It ain’t nearly as complicated as people think.)
Sound good?
OK then, let’s use a golf analogy.
My favorite golf teacher likes to say:
“Golf is a game of angles. The fewer the better!”
In other words:
It’s easier to use a swing with fewer angles than a swing with lots of angles. And, he’s right. When I apply his teachings I hit the ball exponentially more consistently, and with way less frustration.
So it is with copywriting, too, my little droogie.
Keep it to as few “angles” as possible, and it’s MUCH easier.
And guess what?
In tomorrow’s “Ben Settle Show” I strip copywriting down to as few angles (just 5) as possible with an almost laughably simple “formula” I have used to write nearly every single 7-figure earning sales letter I’ve ever written (including some ads that have run for the last 6-7 years without being beaten by other copywriters).
We’re talking 5 simple steps.
(As opposed to the 40-point checklists floating around online.)
Nothing fancy.
No bells and whistles.
And, nothing complicated.
It just don’t get more simple than that, babycakes.
It’ll be posted tomorrow.
In the meantime, download past shows here:
Ben Settle
