One of my favorite jokes goes something like this:
Guy is trapped on a roof during a flood praying to God for help. A man in a rowboat comes by and offers to save him. Guy says no, God’s got him. Then a motorboat comes by and the driver says to hop in. Guy declines, says God will save him, but thanks. Finally, a helicopter hovers overhead and a rope dangles down for the guy to climb. Guy says no need, he’s praying.
Then, the water rises, and the guy drowns.
The guy is up in heaven and asks God:
“Why didn’t you save me???”
God replies:
“I sent you a rowboat and a motorboat and a helicopter, what more did you expect?”
I find that amusing on several levels.
One of which being, I’ve watched it play out in many ways with some of my own would-be customers, subscribers, and even certain friends up in this business.
+ I’ve seen people on my list get savaged by online mobs and not make any money from it, while not buying Copy Troll.
+ I’ve seen people on my list suddenly complain about needing ways to make fast sales, and then ask me in desperation some things they can do to use email to make quick cash flow, while eschewing Email Players.
+ I’ve seen all kinds of businesses complain about shenanigans going on with competitors’ ads showing in their Facebook groups or being reported and suspended due to wrong think, sometimes even losing all their data, while snubbing SocialLair.
+ I’ve watched email marketers get kicked off their email service provider platform and lose their list and all their data (I am not even sure how that’s legal, but it does happen at some of them ESPs..) while putting off getting BerserkerMail.
+ I’ve lost count of how many business people I’ve seen watch their YouTube get booted off completely, losing their audiences, influence, and sales with the push of a button by some blue-haired harpie who didn’t like what they had to say, while refusing to even get a free Learnistic test drive.
And the list goes on.
And when it happens and they come to me for advice, I’m always tempted to mock them:
“I sent you Email Players, SocialLair, Learnistic, BerserkerMail, Copy Troll…” (whatever it is they are needing help with), and you didn’t bother getting it or using it.”
These poor slobs are no longer innocent victims.
They’re willing victims.
Just like the guy on the boat.
But unlike God, I’m rather unforgiving about it, and have zero sympathy when they knew there were solutions they could have been using that I provide, but they were too lazy or not sufficiently educated on just how fragile their businesses are.
It’s like I always say:
You can lead these people to knowledge, but you can’t make them think.
And this is going to go quadruple for the information in my monthly Email Players Newsletter.
Subscription info here:
Ben Settle
