Let’s rap about testing.
If you listen to various goo-roo orthodoxy, they’ll brag and pound their chests about how they just “test their way to success.” As if learning the solid fundamentals is beneath them and just throwing up A/B split tests is the best thing you can do, yada yada yada.
I won’t say this is totally without merit.
After all, even a broken clock is right twice per day.
But it’s a terrible foundation to build on.
Why?
Because if you don’t have the fundamentals down, then you’re just testing two turds against each other and seeing which one doesn’t stink as bad.
In the end, all you get is a less stinky turd.
And, as a wise person once said…
“You can roll a turd in powdered sugar, but that won’t make it a jelly donut”
The point?
By all means test!
Test your sales letters.
Your opt in pages.
And your lead generation ads.
But don’t SPURN the fundamentals.
When it comes to email, I can teach you the solid fundamentals in about 2-3 hours in the “Email Players Playbook” that comes free with your subscription to the “Email Players” newsletter.
May is a good month to jump on board, too.
Why?
Lots of reasons.
Including:
- An in-depth analysis of Obama’s campaign email strategies (they raked in well over $600 million online, and the majority of that dough was with email)
- How to profit from dead people (it’s not as morbid as it sounds)
- How to make $$ from people opting OUT of your list
- An email format that lets anyone make out like bandits (especially for people who are still terrified of pitching in emails)
- Ann Coulter’s “easy email” writing secret
- How to get a huge discount on Daniel Levis’s “Effortless Influence” product which I’ve used to help crank out some of my most profitable emails
- And a ho’ bunch more…
This baby goes to the printer in 9 short days.
Subscribe here while you can:
Ben Settle
