Came a question about my New Year’s email last week:
“Ben why the decision to do paid traffic? Are you finding free traffic not converting anymore or not converting well. Thanks.”
Answer:
Free converts extremely well for me.
Especially using my email tactics.
But, it comes down to something I heard last October when I was a guest trainer at Ray Higdon’s elite mastermind event in Florida. Ray was asked about traffic and he said in his infinite wisdom:
“You can’t scale free.”
Very true.
Very, very, very true.
And I realized how many sales I’m leaving on the table by not doing paid traffic. Thus, I’m hard at work putting some paid traffic into play.
You should, too.
That is, if you want to scale your business.
Then it’s just a matter of converting them to buyers.
Enter the “Email Players” newsletter.
When you know how to wield the email sword the way I teach you in my “dojo”, you can convert traffic — paid and free — all day long, while your competition is still lobbing tweets and spending all day haunting facebook groups or whatever.
Nothing wrong with those things.
But, they ain’t scalable.
So anyway, that’s the story with that.
Check out “Email Players” here:
Ben Settle
