Few months back, I received this interesting question.
A question a LOT of people wonder about.
(Especially those swallowing the “move the free line” nonsense.)
And, my little droogie, if you take what I am about to say to heart, methinks you will find yourself getting a lot more sales, with a lot less effort, and with a lot more fun.
Behold…
I am wondering if your daily marketing advice applies to people in fields such as mine. I’m a recipe “blogger” I guess who writes recipe ebooks and cookbooks as my only way of supporting myself. I had turned my aweber unsubscribe comments off for about a year and I turned them on again recently and I’m getting a lot of nasty complaints from people.
I send out 1 free recipe, 1 free article (sometimes has a plug for something on amazon or one of my recipe books), and 1 promotion with 1 reminder a week.
And I get so many emails from people saying I send too much stuff they cannot read it, and then others who are downright livid I use emails to promote my books. My readers seem to be the 40-70 year old range, female, overweight, sickly, cheap American who is highly offended by anything that’s not free.
Some say I should give even more free content and less promos (how do I pay bills?) and you say send daily emails. Not sure what to do because my readers do not like/understand the purpose of email marketing.
This email begot a LONG response from me.
And, I put my entire response in the January “Email Players” issue — which goes to the printer in a couple short days.
But for now?
Here’s a “sneak preview” for ya.
She is making a CLASSIC marketing mistake:
Not selling to *buyers*.
There’s a marketing formula that goes like this:
Your list is 50% of the battle.
Your offer is 30%.
And your copy is 20%.
In her case, she is simply generating the wrong traffic and is the first “bottleneck” she must figure out before going further. And if she simply fixes that, most of her other marketing problems disappear.
If not?
Then, mailing daily won’t do her any good.
In fact, it’ll actually work *against* her.
I know, I know…
Kinda simple advice isn’t it?
Mayhaps it is.
Yet, how many people follow it?
How many people waste their lives slaving over creating videos, reports and other “content” to try to prove they aren’t (gasp!) sales people and businesses that exist to make a profit… instead of just learning how to SELL?
Far too many, I say.
Selling.
It’s like a dirty work.
Yet, it’s what your prospects want.
What they enjoy.
And, frankly, what they need.
So give it to ’em already, Chuckles.
What are you afraid of?
I even show you how to sell with email in a way people like reading and buying from in the “Email Players Playbook” that comes with your subscription.
Details at:
Ben Settle
