He makes a good point:
(About Monday’s email regarding all the plagiarized swiping thing going on — and how it kills your sales, regardless of what your favorite goo-roo says.)
“Nothing makes me lose trust for a marketer more quickly than getting bombarded with “echo emails” . . . (or “echo blog posts” . . . or “echo” anything . . . ) I ethically-borrowed that term from Breakthrough Advertising….They become Echo Ads….They pay no attention to unique product-market-timing relationship that exists at the moment. Echo emails, echo blog posts, echo products, echo headlines, echo everything. Blah. “Shallow . . . widespread . . ineffective.”
True ‘dat.
Another smart reader replies:
“These marketers everyone looks up to and takes notes from has these horrendous marketing practices where they say idiotic things like “steal” this or that from your competition or even from the marketers themselves…And I think this is what has lead to the IM community attracting so many good for nothing, lazy bums…”
Yeppers.
It’s the exact mentality I’m railing against.
But you know what the irony is?
The part I can’t help but laugh at?
Whenever I get a hold of someone indoctrinated in the swipe & plagiarize mindset and teach them my email methodology, they realize how they’ve been essentially stealing from themselves.
When they think, they make more sales.
When they tell their own stories, they make more sales.
When they use their own personality, they make more sales.
Suddenly it dawns on them they’ve been like Linus in the Charlie Brown cartoons — treating their swipe files like a security blanket while sucking their thumbs.
Like Dumbo, they realize didn’t need the feather to fly.
They had it in them the whole time.
Ah well.
I know this falls on a lot of deaf ears.
The IM world is full of lazy bums.
And, that ain’t gonna change.
But, you know what?
It’s GOOD news for me and my “Email Players” subscribers.
While our competitors plagiarize and look like idiots to their own lists… literally stealing money from themselves… we stand out like an honest politician in Congress.
Easily capturing market share.
Easily taking top positioning with our lists.
And, easily, scooping up the profits.
If you want to join us, go here:
Ben Settle
