So last week I gave away a free kindle book.
It was about email marketing.
And I believe it can help almost anyone with their emails. (Assuming it’s applied… I can guarantee it won’t do anyone any good if it’s never used and just collects digital dust…)
But, as usual, someone found a reason to complain.
Check out this zinger:
“Ben just a week ago you wrote an email talking about why it’s immoral to give your best information away free. Sounds hypocritical!”
Indeed it does sound that way.
But, as usual, the naysayer is wrong.
Giving that Kindle book away was not hypocritical.
It was smart.
And, it will likely bring me MORE sales later.
How?
Couple reasons:
1. That book is FAR from my “best info”
It’s just a small (very small) “taste” of the real food I have sizzling in my Email Players newsletter frying pan.
2. Kindle rankings
It gave a nice boost to my Kindle rankings.
And, it got a lot of great reviews, too.
Both of which will (over time) bring more website visitors… result in more “Email Players” subscribers… and further help brand me as “the man” when it comes to email marketing (not that there was ANY doubt about that already… HA)
Look, nothing I do is on accident.
I often plan things out 4-5 moves in advance.
In fact, one of my friends was joking how I have the mind of a super villain — and am just one bad childhood away from being a ruthless dictator bent on world domination!
Muhahahaha!!
(I’ll get to that eventually, I’m pacing myself…)
The point?
Ain’t nothing ’round here is done willy-nilly.
It’s all about strategy, my friend.
Have a plan.
Execute it.
And you’re already WAY ahead of the pack.
Here’s where to go next:
Ben Settle
