Recently a bloke asked why I don’t personalize emails.
In other words…
I don’t start each email with “Hi Chachi…” or pepper people’s first name throughout my emails to sounds like I’m writing a personal email to them, giving it that “human element” to make them more persuasive.
There are several reasons why.
(1) I’m lazy about it
(2) Since not collecting first names, I’ve gotten more opt ins
(3) I don’t think it’s as powerful as it used to be
In fact, want a FAR more potent secret than personalization?
That’ll have more impact?
And, can make you more sales?
(If you do it right…)
You do?
OK, what is FAR more powerful than personalization is…
Polarization!
My emails are very polarizing. I often draw a line in the sand and FORCE people to make a decision:
Their either on MY side.
Or the WRONG side.
Why?
Because the more polarizing you are, the more sales you’ll make.
History is full of examples of this.
The lion’s share of the dough goes to the people who aren’t scared to say “this is what I think, and if you don’t like it, there’s the door…” and force people to either love ’em or hate ’em.
That way, there’s no indifference.
No lukewarm flip-flopping.
And, no mistaking what they stand for.
Great emails do the same thing.
So polarize, baby.
Polarize…
To see exactly how to put emails together that polarize, revolutionize and “super size” your sales… check out the “Email Players” newsletter. It’s one of the world’s most expensive newsletters (not for price shoppers, but value shoppers). So it’s not intended for the average Internet marketing fanboy addicted to cheap WSO’s (Warrior Forum special offers) wanting to make sales without effort. And, it’s not intended for people who can’t think and only know how to swipe.
In other words…
It’s for business players.
Not spectators.
Which one are you?
Go here for more info:
Ben Settle
